Tuesday, October 20, 2009

Girls Love Legos, Too

Legos, love them. Why is it that when I am in the "Lego" aisle, all I see are Legos marketed to boys? (Indiana Jones, Bionicles, Star Wars, etc.) I am a mom of 3 girls that would like to see LEGO reach out to this market. If not for the families that want more options than pirates and astronauts, why not do it for the image of the LEGO company. Girls need opportunities to play with mathematical and engineering concepts in a non-academic arena. Many girls need more opportunities to develop left-brain activities. I'm the one spending the money and I say "if you build it, I'll buy it."

1 comment:

Melissa Lowrance said...

Looks like Disney has parterned with LEG0- hoping to build princess castles soon.